<aside> 📌 Record your observations in the attached document. The aim of this exercise is to identify what things your peers are doing you love and what areas you think you could improve for your clients. You don’t really need a printed version of this PDF, just grab a pen and paper and follow the format below, making sure to take note of a couple of businesses.

</aside>

Market Research .pdf

Here’s a template FOR YOUR OWN CANVA https://www.canva.com/design/DAFSvQ4QnxY/JXwzu2ZESq9zeHjg-5xZKg/view?utm_content=DAFSvQ4QnxY&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

Quick Guide: Market Research in the Interior Design Business

I. Introduction: Market research is crucial in the interior design industry to understand current trends, customer preferences, and the competitive landscape. This guide will help you systematically assess your competitors and the market.

II. Assessing Your Competitors:

Questions for Consideration:

1. Who are the other interior design companies in your region or niche?
2. What services do they offer? (e.g., residential, commercial, sustainable designs)
3. What are their price points? Are they higher or lower than yours?
4. What marketing strategies do they use? (social media, blogs, ads)
5. What type of clientele do they cater to? (e.g., luxury, budget, specific demographics)
6. What partnerships or collaborations do they have?
7. How do they showcase their portfolio? (website, showrooms, online platforms)
8. What qualifications and backgrounds do their designers have?
9. How do they handle customer reviews and feedback?
10. What technologies or tools do they use? (e.g., 3D visualisation software)